Insights from Jay Abraham

What is Your True Competency and Passion?

Jay Abraham the marketing guru, insists that we should "gain the maximum leverage from every action and investment or time we ever make." No matter what kind of business you run - whether you're the Mom driving your kids around from day to day, or you're a global CEO roosting at a desk in the highest skyscraper in Manhattan - you must figure out your three most important functions, then root out six or seven sub-elements within those three, then evaluate those key elements against just two items - your true competency and your passion for those functions.

As Jay continued, "Going from just OK to brilliant is a geometric move. Going from brilliant to passionate and enraptured is a much higher level of performance. If you're spending all your time managing accounts payable in your company and you're the rainmaker for that company, you're likely not operating at your most passionate and competent levels. You must figure out a way to extricate yourself from this task. Bring someone else in who operates at a passionate level in that arena. There's always a way to find someone to take on other functions, freeing you up for your highest and best use.

"You ALWAYS have to look at your business, your hours, your opportunities and activities, and your capital and energy investments through the screen of your highest and best use."